Until the age of 1 or 2, your little (and likely bald) one doesn't need a separate shampoo and body wash. And, surprisingly, the two-in-one product you use "doesn't have to say 'baby' on it," Lieber says. "That's just marketing." Because Cetaphil Gentle Skin Cleanser ($7.63) was created specifically for sensitive skin, it's the ideal wash for a newborn. "Cetaphil is as gentle as water," Glick says, "and it's what I use myself and what I recommend to all my patients" Both Glick and Lieber also used it on their children.
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